Enterprises will benefit from the various promotion opportunities resulting from
this remarkable event in August 2009, which takes place to commemorate and celebrate the dismantling of the Iron Curtain. Since the NATURATHLON has led to successful NATURATHLON campaigns in previous years, the forthcoming event will provide a sound basis for a long-term PR-campaign. The cause of the NATURATHLON may enhance companies’ chances to reach customers on an emotional level, arouse passion and thus create deeper brand awareness among consumers.

A very large part of the population identify themselves by the issues “nature” and “sport”. Companies sponsoring events such as the NATURATHLON 2009 express their (long-term) commitment to a cause that their target groups believe in and thus boost company image as well as receiving high profile publicity. At the same time, it will motivate their own staff via their commitment.
Contact: Bundesamt für Naturschutz, Bureau of Press and Public Relations, Konstantinstr. 110, D-53179 Bonn.
Phone ++49-228-85 91 44 44.